Save the Date: Nooan is Coming to Auckland
This September, we’re bringing a little more softness to Britomart.
For two weeks, we’re creating a space where you can step into the world of Nooan, slow down for a moment and experience our socks in person.
Made in New Zealand from our signature AoteaTherma™ natural fibre yarn, our cloud-soft socks are designed to do more than keep your feet warm. Our possum-merino blend is naturally thermoregulating, breathable and incredibly soft, helping your feet stay at a comfortable temperature while surrounding them in comfort without the bulk.
Considered comfort for slower, softer days.
Come feel what the fuss is about
What makes Nooan different starts with the fibre — and this is your chance to feel it for yourself.
Our premium AoteaTherma™ possum-merino blend is cloud-soft, lightweight, breathable and naturally thermoregulating, designed to keep your feet comfortable as temperatures change.
Explore our FW2026 collection, discover your favourite colours and experience how considered natural fibres can bring softness, comfort and a little more slowness to your everyday.
Feel the difference premium natural fibres make.
And because we’re celebrating our time in Auckland, we have a little something for you...
Want $50 to spend at our Nooan Pop-Up?
Simply follow @nooan_socks on Instagram and tag five friends on our pop-up post and we’ll send you a $50 e-coupon to spend with us at our Auckland pop-up.
Your invitation to come in, slow down and experience Nooan for yourself.
Save the date
7–20 September 2026
10 Te Ara Tahuhu, Britomart, Auckland
We’d love to see you there. Come feel the cloud-soft difference and discover the comfort of natural fibres, made for slowing down and feeling good from the feet up.
Here’s to slowing down, feeling good and wrapping your feet in nature’s finest fibres.
